Oak & Pixel
Oak & Pixel · a web studio for local business · UK

Websites that make people walk in.

We rebuild local business websites so they're quick on a phone, easy to book from, and accurate about what you actually offer. Before you pay anything, we build you a working draft.

Start a free draft See how we work
Method

What we see when we open a local business website on a phone

Most of the sites we look at were built for a desktop screen years ago. Here are the problems we find most often, and what the rebuild does about each one.

Fig. 1 — Before

4.6 MB · 512 requests
  1. Desktop layout squeezed onto a phone. Text shrinks to a few pixels and visitors have to pinch to read anything.
  2. The phone number is a picture. It can't be tapped, so calling means typing it out.
  3. Prices live in a PDF. A slow download that Google can't read.
  4. A cookie banner covers half the screen, because the site runs tracking scripts it doesn't need.
  5. 4.6 MB before it settles. On a patchy signal, most people give up first.
Fig. 1 A composite of the problems we find most often. Not a real business.

Fig. 2 — After

0.4 MB · 11 requests
  1. Laid out for the phone first, then stretched up to desktop. Readable without zooming.
  2. Book and Call sit where your thumb is. Booking goes straight into the system you already use.
  3. The full price list is on the page, copied exactly from yours, so Google can read it too.
  4. No tracking scripts, so no cookie banner in the way.
  5. About a tenth of the weight. We measure both versions, and the new one has to be lighter.
Fig. 2 The same composite, rebuilt. Weights are typical of the rebuilds we've measured.
Checks

Every draft passes these checks before you see it

A new website shouldn't lose anything the old one got right. So before a draft reaches you, it's checked against your current site, line by line.

  1. Every price matches yours.Copied from your own price list, never estimated.
  2. Your phone number is on every page.And it can be tapped to call.
  3. “Book” goes where you already take bookings.Treatwell, Fresha, OpenTable or your own system.
  4. Opening hours are all there.Every day, as you've listed them.
  5. No made-up reviews.Only real ones from your own site, word for word.
  6. No claims you haven't made.Dates, awards and “best in town” lines get flagged unless you've said them.
  1. Lighter than your current site.We weigh both. If ours isn't lighter, it doesn't ship.
  2. Your photos, not stock.Patterns, logos and stock images are filtered out.
  3. Every link works, every image loads.Checked automatically on every page.
  4. Set up for Google.A proper title and description on every page.
  5. No tracking scripts.Nothing watching your customers, so no cookie banner.
  6. A person reads it before you do.Anything the checks can't be sure of gets a human look.

If a draft fails a check, it's fixed before it's sent. You'll get the list of checks with your draft.

Studies

Three trades, three different jobs

A restaurant, a salon and an electrician need their websites to do different things. These studies show how the layout follows the way each one's customers decide.

Study 01 · RestaurantBristol

Diners decide with their appetite. The menu leads, and booking a table is always one tap away.

Study 02 · Hair salonLeeds

Salons sell on their work. Big photos, the real price list, and a booking button tied to the salon's own system.

Study 03 · ElectricianManchester

When the power's out, nobody reads paragraphs. Phone number first, reasons to trust second, quote form third.

Studies are for made-up businesses, to show range. Your draft uses your real photos, prices and details.

Prices

Prices

  • Starter

    one pagefrom £495

    For a business that mainly needs to be found and contacted.

    Mobile-first designEnquiry form with email alertsSet up for GoogleLaunched on your domain

  • Business

    up to 5 pagesfrom £995

    What most local businesses need: services and prices, your story, and how to reach you.

    Designed around your brandPrice list or menu pagesBooking link or enquiry formEdit it yourself

  • Growth

    up to 10 pagesfrom £1,750

    For bigger menus, portfolios or more than one location.

    Everything in BusinessGallery or portfolioHelp with the writingGoogle Business Profile tidy-up

  • Hosting & care

    optional£25 / month

    Hosting, security updates, backups and small changes done for you. Cancel any time and take your site with you.

A noteFor anyone we've emailed

If we emailed you

If you heard from us, it's because we opened your website ourselves and found things we could fix. We don't write unless we can name them.

We only contact a small number of businesses, once each, from an inbox a person reads. If you reply “no thanks”, we won't write again. That's handled automatically, so it can't slip.

If you'd like to see what we had in mind, just reply. The draft costs you nothing.

Oak & Pixel

Questions

Questions we get asked

Is the draft really free?

Yes. We build a working draft of your new homepage at our own cost. If it isn't right for you, you owe nothing and we won't chase you.

How long does it take?

Drafts usually arrive within a few working days. Once you say yes, most sites go live in one to three weeks, depending on the number of pages and how quickly we get your photos.

I already have a website and a domain.

That's normal. We keep your domain, move you across without downtime and carry over anything worth keeping.

Can I change things myself?

Yes. You get a simple login to edit your wording, prices and opening hours. Bigger changes are covered by the care plan, or we quote for them.

Why not use Wix or Squarespace?

You can, and some people should. We design around your business rather than a template, keep the site much lighter, and do the work for you.

What if I want to leave?

You own the domain, the content and the site. There's no contract. We'll hand everything over.

Start

Start a free draft

Tell us which business it's for. That's enough to get going.

  1. We reply within two working days.
  2. We look at your current site and write down what we'd change.
  3. You get a private link to a working draft. You decide what happens next.

Prefer email? hello@oakandpixel.co.uk

Work orderFree draft

We only use these details to reply about your draft. Privacy